Difference between SEO Concepts and SEO Rules

Search Engine Optimization has revolutionize the way viewers access the web and the manner in which the content for web is developed. useless to say, SEO operates on a certain set of concepts and rules that define it and help in its improvement. Today, we will talk about some of these important  policy & concepts and what basically separates them. Read on, if you are an online writer, a beginner in SEO or if you just want to know more about this attractive optimization model in a simple way.
SEO Rules
These define the basic pattern on which the optimization of a search engine works conforming to pre-set rules that may or may not be technical like:
Coding

• Incomplete HTML tags, missing tags or tags with no association can cause a problem with SEO Checkers.
• Too short or too long keywords are rejected so make appropriate and relevant keywords.
• Some characters or words have no SEO value e.g. copyright or the © symbol. So, avoid these.
• Not more than 150 characters in Image or Alt tag.
• There should ideally be one canonical link, one <h1> tag and one tag for description.
• Form proper hyperlinks; the details for this are available in many books and online sites.
• Use attribute value correctly in the ‘nofollow’ tag to avoid blocking the content.

Content

• Rankings drop for pages that are too large of if they immediately redirects the reader to another page.
• There is nothing worse than duplicate content, which can harm the rankings of all websites that are displaying it.

These are just a few of the numerous rules that underline SEO; you can easily find more on the web.
SEO Concepts
SEO Concepts depend on various aspects like the correctness of coding and usage of tags, the number of authoritative sites linked to the particular webpage and the frequency of the pages of your website being selected by users from results.
Underlying Notion

• No missing information either in terms of coding or content as it causes problems in the formation of pages and does not make it reader friendly. The Search Bots definitely avoid such websites.
• Keep the webpage unique, in terms of the keywords being used and the content itself. It is sheer common sense- why would a website be ranked higher if it contains something that is already present on the internet?
• Location of search term, its relevance to the page and frequency
• Placement of the ‘Robots.txt’ file on your website guides the search bots in managing, which pages to consider and which ones to ignore while ranking.
• Crawlers mainly check certain tags in a webpage, which should be properly formed and placed for correct evaluation like: <title> tag, tags for headings & hyperlinks and the <meta name=”keywords“> tag.
• Content should be keyword rich but avoid the use of placing keywords just for the sake of being detected by the crawlers- it does not work. Many times you can find websites that mention a horde of keywords in a single paragraph or beneath an image but these only spoil the aesthetics of the page while playing havoc with its rankings.

Search Engine Optimization is a process that may take some time but gives valuable results for website owners and internet users. Understanding and implementation of SEO Rules and Concepts is equally necessary to get the edge. We will post more such articles in the future to create better awareness. Happy Optimizing!
Website Designing Hyderabad
Source: weblink india

How to Search Location Based Keywords for SEO

Keyword usage is not the same everywhere. People use different search phrases at different places for the same items.

This poses a dilemma to the website owners as to which key-phrases to use for optimizing their websites. More importantly, they need to know which key-terms are more popular in the different countries. This may make researching keywords a bit difficult for many SEO.

In the following video, 3 Google tools have been described that can help you to search area-specific or country-specific key-phrases that are popular for the same items. The tools are briefly explained thereafter.

Google Insights for Search

On September 27, 2012, less than a month back from now, the popular and sophisticated Google Insights for Search has been merged with Google Trends. This completes a little over 4 years of lifespan for Google Insights for Search.

The new Google Trends is also helpful. The following image represents the information for the search term life coaching, in Google Trends.

Google Trends (above) has replaced Google Insights for Search

The concept between the 2 tools remains similar, which is to give a historical perspective of search terms across various geographical territories.

However, as the above video was recorded with Google Insights for Search, let me continue explaining the tool for the benefit of the viewers.

The following 2 images respectively show the usage pattern of 1 keyword in 5 different locations(different countries in this case) followed by that of 5 search terms in 1 location (United States in this case).

Erstwhile Google Insights showing data for 1 search term in 5 locations

5 search terms for 1 location in Google Insights for Search

Google AdWords Keyword Tool

Google AdWords was launched in 2000, and today it is the main source of revenue for Google. The keyword tool that is provided for the bidders assist them by providing a list of related search terms for a specific key-phrase or a website.

Using AdWords successfully requires a good understanding and deep pockets. The keyword tool however is a good reference point to find out the actual demand of related search terms both globally and locally (you can choose your location).

The following image (of an earlier avatar of Google AdWords) gives you an idea of how many times the related key-phrases have been searched for. In other words, these figures show the ‘demand’ of those key-phrases for a given period.

Global and local demand of related keywords shown in Google AdWords Tool

Google Search

The normal, usual search in Google for a chosen term yields a list of webpages that are ‘related’ (in Google’s eyes) to that search term.

The number of pages in the search result represents the ‘supply’ side for a given keyword. With the demand and supply figures known, the website owner now has a fair idea of the competition he may face with regard to the keyword chosen.

As can be expected, both the demand of keywords and supply of webpages vary a great deal from country to country. There are various tools by Google that give the demand figures in different countries, but the only way to know the supply figures for keywords is to search for key-phrases in the different country-specific Google websites, like google.com.au for Australia, google.ca for Canada,google.co.za for South Africa, and so on.

It can be a tedious work to search in country specific websites, but fortunately there is a good way out. Google Global is a free Firefox and Chrome add-on that is really helpful. Take a look at the following image.

You can get Google Global here for Firefox.

Google Global is available for both Firefox and Chrome browsers

Conclusion

Apart from the 3 Google tools above, there are a good number of other tools that help in finding location based keywords for your website.

If you have suggestions on this post or about keyword research, do use the comment form below. Also, refer to my other search engine optimization tutorials for startups, and don’t forget to watch theSEO videos as well.

 Source:  hubskills

SEO Daily Tools

I put together a handful of helpful tools which I have been using / currently using.

Note: This is for my reference and I have listed only those which I use in my day to day work.

Admin Tools

Task / Project Management Tool - Asana.com

Letter / Word Count - Lettercount

Similar Site Search -Similar or Moreofit

SEO Elements

IP Address in Bulk - IP-report

Keyword Rankings in Bulk – Rankerizer

Site Analysis in Batches – Npchecker

Analyse Link Juice – Calculator

URL / Server Elements

Framework and other backend information – Builtwith

.htaccess  Snippets or Editor

Link Building

Link Detective – Linkdetective

Discover New back links - Linkstant

Analyse – ahrefs

Site Architecture / Crawling

Broken links in sitemap - ipullrank

Generate sitemap from list of urls  – Time stamp generator

Screaming Frog [Paid] – Multiple purpose tool

Broken Links

Back links validity across multiple sites

status codes / Response codes (Tomanthony)

Canonicals

Duplicate Content

Create sitemaps    ( The list is endless)

Brand Monitoring

Google Plus - Allmyplus

Bulk Social Metrics - Sharedcount.com/dashboard.php

Topsy – Topsy

 Web Analytics ( Despite the tools i mentioned below – Refer kaushik.net )

Checkup – Analytics checkup

Configuration - ga config

Excel – For quick analysis

nielsbosma.se/projects/seotools

Social Media Optimization – The Best Way To Get Publicity For Your Business

SocialMedia Optimization is a new age marketing tool, that basically makes use of popular social networking sites like Facebook, Twitter, Youtube, Flickr, etc. to create brand awareness. The basic strategy behind Social Media Optimization is simple – to publicize one’s brand and products/service through these social networking sites.

Social Networking Sites are a huge hit with the youth of today. Not only the younger crowd, the craze for Social Networking has caught up with middle aged professionals, tech savvy women & all others alike. The marketers of today have found the apt way to exploit this fascination of people to gain their own ends, through Social Media Optimization. What better way to create a unique space in the minds of consumers than promoting your products online. SocialMedia Optimization, a kind of an internet marketing tool, is the best way to reach out to your target customers. One added advantage of Social Media Optimization is that not only do you target specific people/buyers, but also become visible to their friends and communities. This process is similar to word-of-mouth publicity & if done in the right manner, can reap great profits. There is also a chance that the advertised link may be become viral, garnering instant publicity for your business and products.

Through Social Media Optimization, you can efficiently advertise latest promotional offers and discount sales, connect to your buyers on a personal level, share news and updates about your products/services or related topics, make apt use of blogging sites, etc. Regularly interacting with your buyers is the best way to stay in their minds. Since there is an excess of choices available to the buyer in terms of products, brands, prices, etc., creating a unique space for your brand name in their minds is very important. For fast results and far reaching publicity, Social Media Optimization is the best way.....

Tips to promote your Business Services via Facebook page

Either you are an Internet Marketer or simply a user if you noticed; Facebook is the only social network that grows rapidly. People on Facebook always keep watching for an interesting stuff posted by others by subscribing various Facebook pages according to their interests.  As every business organization has its Facebook pages that they use for their business purposes.

So, till if you haven’t create a Facebook page to make an online presence over web. As Facebook pages not only derives traffic to websites but if you utilized them effectively it generates loads of monetize for your business and after creating Facebook page, the real work begins which is getting “likes” for your pages.  

To accomplish this, you need to do few things like : –

·         Informative Content – For every user, most necessary thing is content and it must be informative that fills the user’s desired query completely. Post anything on Facebook pages should be informative.

·         Promote business services through Facebook page – Today’s people mostly active on social networks like Facebook, Twitter, Reddit and so on. That’s why every business entrepreneur wants to promote his business online. So, Facebook pages are best platform to promote your business services.

·         Regularly with relevant posts – Any type of business you have need to maintain regularity with your posts on social network and should be relevant means completely related to your business to make your audience awake about your presence.

·         Join groups and communities – Communities contain lots of people in one according to their interest. So, it’s a best way to promote business in groups or communities that are best and had lots of good gathering . And do check that group has active users as well.

·         Contests – On facebook pages, to grab the user attention make some plans and start some interesting applications or contests time-by-time so that people take interest. As if they found interesting, they called their friends and collegues to participate as well to win.

·         Ads Campaign – If you noticed, when you are surfing your profile on Facebook or any other social network there are some small ads are flickered with some attractive pictures so that people clicks onto ad and visit the destination URL. These ads are run according to country specific, age limit, interests and some other factors. That’s why I suggest you to run Ads campaign which is most helping factor while promotion.

·         Email List – Whenever anyone establish his business, there are so many contacts he made. After creating Facebook page for your business build an email list of people that is in your business and invite them to join your page.

·         Offers some exciting benefits -  If you want to convert your fans into terms of mouth promoters(sellers), offers some benefits like what is special in your product, how it is different with others, gave some discounts, no shipping charges etc. for you to promote you among others.

·         Reward – When you run any contest s or anything like that need to gave some exciting rewards to the winning user. If reward is attractive and useful, more people wish to steal it and when more people reach you and take participate it make more business growth automatically.

·         Use info graphics – Nobody’s want to read long text today and if you want to get user attention to depict yourself use graphics. Info graphics is a way to convey message through graphics instead of boring and lengthy text.

·         Stay active – When user gets updates after liking your business page, surely he has some questions so be active all the time and do reply to the frequently ask questions by users on fan page.

·         Tagging – If you really wants someone to remember you, tag them in your posts. But one thing always kept in mind, don’t do this again and again frequently as sometimes it reflects you badly and user got fed up and unlike the Fan page that’s make you in trouble.

·         Achievements – Whenever you achieved something in your business journey or start something new, share these things with your users and also ask them to drop there reviews towards it.

       sourc:Wikipedia/wiki/social_media