Thursday 11 August 2011

What is keyword research?

What is keyword research?
Keyword research is the most important part of online marketing whether you’re developing a website, selling a product or performing SEO you need to perform keyword research. There are a variety of keyword tools both free and paid for you to choose from however there are some that stand out among the crowd which you can find here.
However what is the big fuss about keyword research, what exactly is it?
Well keyword research should be your main priority when seeking a potential money making market. It should be the first thing you do, when an idea clicks in your head, when you find a product you really like and you want to sell it, when you want to develop a blog or a website, keyword research is a fundamental aspect of the overall development process.
If you don’t research your market, and don’t find specific keywords whether they be short one word and two worded keywords or long tail keywords how will you target your market. You can’t just think wow I love computers and I know so much about them, let’s start a blog so I can tell everyone else about computers and make some money of the adverts, I won’t target any keywords because there are loads of people who will search for “computers” and I can easily get ranked high for that keyword, it can’t be that hard.
Well your wrong there are over 570 million results for the term “computers” with over 90,000 daily searches, it will be pretty much impossible for a brand new website to rank in the top 100 even top 1,000 for the term “computers”. Ok this example may be a bit unrealistic and the person in the example would have to be very naïve and ignorant however I hope you understand the message I am trying to put across here.
Keyword research can open up new sources of traffic that might be undiscovered to many people, it can open up new niches and areas of the market you never thought were popular or in demand that’s why I love keyword research so much.
So again, what is keyword research?
Keyword research is analyzing the internet for what is popular and in demand, which search terms receive the most daily traffic and which receive nothing at all. Keyword research reveals long 3-5 worded keywords (long tailed keywords) which have a large amount of daily traffic and are very uncompetitive. Keyword research opens up the language that is used by many people on the internet to search for items or articles in specific on search engines, allowing you to apply this to your blog.
To sum up keyword research, it should be the first step you take when you have an idea, just like when someone has a business idea the first step they would take would be market  research, to test whether people are interested in the product or service, keyword research is the Internet’s version of market research.